返回目录：理财保险
英国企业加速开拓中国市场
China International Import Expo (CIIE) 2021 was held in Shanghai from 5th to 10th November. This event provided a platform for foreign companies to showcase their products and services in the Chinese market. British companies participated in large numbers, with around 190 UK firms attending the event.
The UK is eager to expand its trade and investment ties with China. The attending companies were from a diverse range of sectors, including food and drink, healthcare, technology, and education. They aimed to gain exposure to potential Chinese buyers, distributors, and partners.
英磅对人民币汇率升值
As China is the world's second largest economy, the UK considers it a priority market. The positive outlook for doing business in China is reflected in the exchange rate between the pound and the yuan. In recent months, the pound has been strengthening against the yuan, reaching its highest level in four years. This makes British goods and services more affordable to Chinese buyers and less vulnerable to currency fluctuations.
中国消费市场潜力巨大
The potential for growth in China's consumer market is enormous. As the country's middle class population continues to grow, the demand for high-quality imported products is increasing. The Chinese government has also taken measures to encourage domestic consumption, such as reducing import tariffs and increasing disposable incomes. This creates a favorable environment for foreign companies looking to enter the Chinese market.
英国企业在华成功案例增多
Despite challenges such as language barriers and cultural differences, many British firms have succeeded in the Chinese market. Some examples include Jaguar Land Rover, which has experienced record sales in China, and Tesco, which has established a joint venture with China Resources to expand their presence in the country. These success stories inspire other UK companies to follow suit and tap into the potential of the Chinese market.